How Target’s New Shopping Carts Are Making A Difference
As of late, Target’s been going above and beyond to establish itself as family-friendly. An elimination of gendered toy categories this summer sought to be more inclusive. And their supportive breastfeeding policy elicited major praise from moms. Now, the retail giant is rolling out another initiative: shopping carts better suited for kids and adults with disabilities.
Starting in March, you’ll begin to see Caroline’s Carts in stores. Named for Caroline Long, an Alabama girl with Rett syndrome, the carts serve as an alternative for those who are wheelchair-bound. Caroline’s parents Drew Ann and David created the design after anticipating, as they explain on their website, the “impossible task of having to maneuver a wheelchair and a traditional grocery cart at the same time.”
Drew Ann knew Caroline would need a solution after she outgrew the standard shopping cart seat. So she sprung into action, creating Parent Solution Group, LLC, designing the cart, applying for a patent, and recruiting legal and business professionals to make this dream a reality. Ultimately, she paired with a company named Technibilt to make it happen.
The seat, which is tilted forward to keep those with poor muscle tone upright, has a wide design and adjustable safety straps. The cart features six wheels, rather than four, for better maneuverability, and three breaks provide added safety precautions.
Target has been testing these new carts for a year now, receiving an overwhelmingly positive response for parents of kids with disabilities. We can’t wait to see what the store does next. In-store daycare, perhaps?